Wednesday, February 3, 2010

Silobreaker Hires Business Head for Scandinavia

Today, we're announcing the arrival of Anders Kasberg to our Stockholm office. Anders has joined us as "Affärschef Norden / Sales Director" and will head up our business efforts in the Nordics.

Although most of the traffic to Silobreaker.com comes from the US, UK, Canada, Australia and other English-speaking nations, several companies and government agencies in Scandinavia are inquiring about our search tools and media-monitoring solutions too. As we announced last year, the Silobreaker Enterprise Software Suite was selected as the central engine for the Swedish Armed Forces’ new news intelligence system. With our Swedish heritage, this market will always feel like a local one, so making a business push here makes perfect sense.

Anders Kasberg joins us with a strong background in sales and marketing. He held several positions with Ericsson Enterprise Networks in Sweden and was the Area Sales Director North Latin America at Ericsson Enterprise Inc in the US. After a short stint as Vice President Marketing and Products at Celltribe AB during the first internet boom and bust, he became the Businss Area Manager at Teleadress AB, the provider of hitta.se, a directory search engine for Swedish telephone numbers and addresses. Most recently, Anders was the CEO of SWEDMA, the Swedish Direct Marketing Association. He has also worked as a consultant for start-ups grannar.se and hemq.se.

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